This book chronicles the luxury market and its evolution from being exclusive to the rich and powerful to being accessible and coveted by everyone. It starts with the story of Louis Vuitton (the only logo bag I would ever carry) and the company that still bears his name. It follows the ups and downs and the (over)saturation. Other luxury dynasties are reviewed here including Prada, Chanel, & Hermes. The most interesting chapters cover the emergence of handbags as status symbols, the lucrative counterfeiting industry, and the importance of the internet to the luxury market. It brings it full circle by showing designers like Tom Ford (no longer affiliated with a megabrand like Gucci) and Christian Louboutin who strive to bring back the quality, service and exclusivity that established the market in the first place.
Oh, and if you don’t believe all the hype in the news today about China being the next financial superpower, please read the chapter called What Now? In the next 3 years, 300 shopping malls will open in China; 375 in India. This is a great read for those who want to know the history and future of some of your favorite designers.